Sure, a few of us had dabbled with personal Twitter accounts, but we never really acknowledged Twitter as a viable medium for communicating with customers until, well, everyone else was doing it! By the time we decided to jump on board, our preferred username had already been snapped up by an enterprising squatter (we had to settle for @sitepointdotcom). Not the ideal beginnings for building a successful Twitter presence—and more than just a little ironic considering we pride ourselves with being at the cutting edge of the Web!

Everyone loves free stuff. At SitePoint we publish around 10 books in a year (yep, of the dead-tree variety). We decided to make one of our best-selling titles available as a free PDF to anyone who followed us on Twitter within a 14-day period.