You’ve heard the blogger cliché “content is king”. It’s a lot like the real estate industry’s “location, location, location.” It turns out blogging and real estate have something in common: for both, you need content and location.

When it comes to pro blogging, thinking about location matters. There is no “build it and they will come”, and only 20% of your work is publishing posts.

By making strategic partnerships with other bloggers, you can produce content and put it in a great location, or you can get great content for the location you own, depending on which side of the partnership you are on.

Strategic partnerships can take a lot of different forms, but guest posting is the most obvious because it’s a one-off deal. There isn’t a need for a complex relationship or terms and conditions of the partnership.