In less than 2 weeks, I’ve managed to increase my blog’s subscriber count by nearly 200% to about 900 subscribers (198% to be exact, at the time of this writing). Many of you already know how, but I’ll say it anyway. Two words: Free Ebook.

I did this according to a plan, and I’m going to tell you how, but first, I would like to thank everyone again who has subscribed in order to receive the ebook. My hope is that you get real, actionable value out of it. This is way more than just some cheap gimmick to get you to subscribe. I put a lot of work into this in an effort to make it something good enough to pay for, yet I gave it away for free. Why? Well, that has to do with the plan behind all this, so I invite you to follow along with me as I explain.