Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a big organization or do it as a soloist. The dramatic leverage of the net more than overcomes the downs of the current economy.

The essence is this: connect.

Connect the disconnected to each other and you create value.

* Connect advertisers to people who want to be advertised to.
* Connect job hunters with jobs.
* Connect information seekers with information.
* Connect teams to each other.
* Connect those seeking similar.
* Connect to partners and those that can leverage your work.
* Connect people who are proximate geographically.
* Connect organizations spending money with ways to save money.
* Connect like-minded people into a movement.
* Connect people buying with people who are selling.