How will social media ever deliver sales outcomes without tough work? That's at least why Jennings, a social media marketing company, and Coffman Group, a social media sales company, partnered to continue to work through marketing and sales integration without disturbing their proprietary method of delivering outcomes.

According to Casey Coffman, CEO of Coffman Group (www.coffmangroup.com), "No one with any intelligence will continue to buy this stuff (social media) without the resources to track sales conversions. We want the real ROI, not the one that marketers invented to continue their spending with CFOs. Valerie Jennings, CEO of Jennings (www.jenningspr.net), and I know with the right social media marketing and proprietary social media selling process, we will combine the best of both worlds," explained Coffman.