Remember when the Web was young--really young--and some companies actually debated if they really needed a Web site? For a brief period, there was a question if investing in a Web site was really necessary, given that many thought all this Web stuff was for geeks and kids.

Before it became obvious the Web was changing everything, the general consensus was that while having a site might provide little benefit, NOT having a site would be a detriment. So, brands went about launching version 1.0 of their Web sites. (Check out Disney.com circa 1996--quite a difference from that site today!)