Adwords highly rewards you for relevancy, and by structuring your campaign to have one keyoword PER adgroup and the keyword in the headline, you’re super relevant right off the bat. Just by structuring your campaign this way your quality score will immediately go up vs the alternative of throwing 20-50 keywords per adgroup.

By having a seperate landing page for each keyword category you are, again, giving your quality score a big boost. Google’s algo checks to see how relevant your keywords are to the theme of the content on your landing page.

Building a seperate campaign for each keyword category allows you to quickly glance at your campaign stats and immediately see which keyword categories are producing the most sales and conversions - so you know where to focus your efforts. This is the 20/80 principle in action. Don’t ignore this step, it’s VERY important.

Ads per Adgroup - This will set you up so you can immediately start split testing your ads for ma