It doesn’t matter how much traffic you drive to your site or pages, if you can’t convert the traffic into sales, then it is all for nothing. With that said, having an email newsletter can easily become the hero and help save the day. An email newsletter is an excellent tool to have towards increasing conversions.

Social networking traffic typically doesn’t convert very well into sales on the initial direct contact. Meaning, the first time a person from a social network visits you, it is very unlikely that they will purchase from you. The goal at hand is really not trying to sell to them at this moment, but instead attempt to lure and interest them into subscribing into your email newsletter. The same can be said for people who visit your blog from other blogs you have commented on. Never try to directly sell to referral traffic from other blogs and social networks. It will not work and you will not retain a high amount of repeat traffic.