Being a regular reader and commenter on other blogs in your niche is a great way to build your brand and bring some traffic over to your own blog. This is probably nothing you haven’t seen before. However, have you ever thought about your strategy to actually doing it?

Many people hear that it is a traffic builder to comment on other blogs and they simply just go out and start bloviating on other blogs. That is the wrong approach. I don’t know how many times I see a comment come through on my own blogs that says something like:

Well, that’s wonderful. But, it is a totally USELESS comment. Moreover, you can usually tell it is just a lame attempt for traffic because they’ll put some keywords into the name field and a link to their site. Personally, I don’t approve comments like this. It is a waste of my time.