Anticipate prospects’ desire for an explanation from you. Yes, the fault may be their own, but they’ll still think it’s yours. A simple, plain-language apology and reason why they’ve arrived at the page will do. Keep the tone friendly and inviting- even humorous or interesting. Doing this can reestablish the connection between your prospect and your website that was temporarily lost.

Have a popular product? Provide a link to it to help conversions. Find out what other products you should link by consulting Google Analytics. Try linking to top-level categories if you sell many different products and can’t narrow it down to just one.

Implementing a search box, a sitemap and contact forms can help prospects find their way easily. In essence, they’ll have your website at their fingertips with these tools. Give them the option to go back to your homepage and provide email addresses of interest (technical staff or customer service)