Many people have pondered the question: how can Twitter be used as a marketing tool? Twitter is becoming a powerful tool to market your websites, content and products. If you’re running a niche website, Twitter is an indispensible tool in your marketing arsenal.

When I launched Webinar Central last fall, a directory and calendar of upcoming webinars, I was faced with a dilemma. I needed to market my site to as wide an audience as possible with no budget other than the cost of spending my time. I decided to turn to Twitter and it has become a key tool for building readership and interacting with my readers. Not only have a I built a strong readership, but networking with other professionals has created partnership opportunities that have been very exciting.