With quality score becoming stricter and stricter it seems that affiliates are turning to media buying to drive targeted traffic to their offers. Media buying, also referred to as Display Advertising, occurs when you purchase banner inventory on a site, network of sites, or an Ad Exchange (ie: AdBrite). Media buying is a very powerful resource that has the potential to generate almost an unlimited amount of traffic to your offers. I’ve personally been involved in media buying for over ten years now; both as an advertiser and as a publisher.

Since 1999 I’ve owned websites where my primary business model was to sell as much banner inventory as I could at a high CPM (cost per one thousand impressions). Throughout the years, I’ve been very successful doing this, making hundreds of thousands of dollars.