What’s the secret trick to creating a really successful online business? Investing in the latest how-to information, right? Or maybe it’s a complicated new piece of software? Could it be the liberal use of fake yellow highlighting?

The secret to online success isn’t so different from the secret to offline success. There’s a quality the best entrepreneurs share that gives them a massive competitive advantage. And as usual, being online lets you leverage that secret for even greater success.

The millionaires’ secret trait is:

Generosity.

Despite stereotypes about greedy, ruthless businesspeople, the truth is successful entrepreneurs always find ways to give.

They give away generous samples of their products. They share their time, energy and success with partners. They give back to their communities. They generously support charities. They reward great employees.

They know that generosity is the smartest way to open up the floodgates of success.