The essence of the phenomenon is that your website most likely has a “short head” (say ten or fifteen keywords that drive massive number of Visits) and usually a “long tail” (hundreds of thousands of key words and key phrases that drive five, ten, fifteen - few - Visits).

The really cool thing about the tail is that the thousands of queries in the tail are generic (”category“) queries which tend to bring “impression virgins ” to your site. People who are new to your franchise, people who have not made up their mind.

Find them first and you get first dibs on convincing them.

My Long Tail: The Story in Numbers.

As an example for the month of Feb this blog received traffic from a total of 32,138 search queries.

Here’s a real example, data for this blog:

87,861: # of Visits in the month of March.

40,662: # of Visits from Search (!!).

26,137: # of distinct keywords and key phrases that drove those 41k Visits!