I think one of the most important steps in this process is the “Research” phase. When I started thinking about this process, I used a metaphor from genetic engineering: If I wanted to construct the most infectious biological virus possible, I would start with the most contagious existing pathogens and work off of them. You might also study the spread of epidemics to identify the most important vectors. So in Viral Thinking, I’m suggesting that you model your campaigns off of those campaigns, ideas and memes that are relevant to your goals and have proven themselves to be viral.

Here’s my first attempt at it, I’d publishing this as a rough draft to get as much feedback as possible.

1. Define
1. What are the goals of your campaign
2. Who is your target audience