While it may seem pretty elementary to advertise with Google Adwords, the right strategies have to be used for a successful campaign. Stiff competition from other Adwords advertisers has given reason for Google to set high ranking standards.

Factors such as Quality Score and your Click-Through-Rate are used as parameters in calculating your ad ranking. However, many new Google Adwords users have been led to believe that only the Cost per Click counts in ad rankings. In addition, Google also increases the minimum Cost per Click (CPC) during periods of heavy web traffic.