First, let’s quickly define press release (also called a news release). Simply put, it’s a newsworthy story about your business. You send this release to various media outlets ~ newspapers, magazines, website, radio, television.

Press release marketing is an effective and low cost (or even free) method of promoting for your website. A story that the media publishes about your site will be far more valuable than a paid ad. When the media does a story about you, the public perceives it almost like an endorsement of your business.