That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
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What potential marketing opportunities do Web 2.0 applications and tools offer your company? Which Web 2.0 tools have worked well for your company, and which were less successful? Share your thoughts in an online forum with Bruce Weinberg and Salvatore Parise.

But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds.