For a few years now people have been talking about semantic search. Any technology that stands a chance to dethrone Google is of great interest to all of us, particularly one that takes advantage of long-awaited and much-hyped semantic technologies. But no matter how much progress has been made, most of us are still underwhelmed by the results. In head-to-head comparisons with Google, the results have not come out much different. What are we doing wrong?

For example, when asked, What is the capital of France? both approaches come back with the correct answer - Paris. Also, a lot of queries that we are used to typing into Google in abbreviated form, come back with similar results if we type them using natural language. Clearly something is off. We all know that semantic technologies are powerful, but how and why? In this post we will show that the problem is that we are asking wrong questions.