Social bookmarking is a relatively new phenomenon in the world of SEO, but it’s an extremely powerful tool for building backlinks and for driving traffic to your site. Basically, social bookmarking sites enable users to share links to sites they find interesting. For example, a skateboarding enthusiast might share the links he’s collected of cool skateboarding sites with a friend, or a web surfer could visit the homepage of one of these sites to see what’s new and interesting on the internet.

However, these two examples demonstrate the power of social bookmarking in a more organic sense. As site owners, we’ll use the opportunities bookmarking sites provide to bookmark our own sites to boost our link building campaigns. There are hundreds of different social bookmarking sites operating today, but for now, we’ll focus on three of the most popular sites – Digg, Del.icio.us, and StumbleUpon.