Helping your community with knowledge is a core reason for people to follow you. I get RSS feeds of over 30 blogs but a Tweet with a link from someone you trust and respect, like social media expert Mike Fruchter, is a great way to have a really important post brought to your attention quickly.

Only a few people, such as NYU journalism professor Jay Rosen, can do this one and get away with it - impart a phrase of wisdom that informs your community without a link to an article, picture or video.

Introducing new people to your community and explaining that person’s worth is really important. Jon Slattery has years of distinguished experience in traditional me