Complicated things are often explained the best by making an analogy and using a simple real life example where people can relate to. Practical business examples and case studies that are based on a real project you worked on is also very good, but there is often the problem that you cannot share all relevant data and thoughts with the public, due to business interest and secrets that need to be protected.

Sure, the big successes and big blunders will make it out into the public, but those are not the best examples to be used for your average day to day stuff. Most things in life happen in between the two extremes and are, frankly speaking, boring. Try to talk to a friend or spouse about what you did at work on an average day and you will know what I mean with “boring“.