Recently I wrote a guest post that took me a long time to write and was well crafted timely pillar content which nonetheless failed miserably on social media, even the site I targeted directly. OK, I may be biased, maybe it was just “great content”, or rather a great article as I do not like the fuzzy term “content”. It was a how to that grew to be a small tutorial in fact. As this was a guest post and it targeted my favorite community Mixx I was really disappointed. After I overcame the ensuing suicidal tendencies I started analyzing what happened and comparing it to other posts both successful and not.