Maybe not everyone would call the choice to click follow or unfollow a “strategy,” but when you click that button, it’s a conscious choice. Even setting up one of those awful auto-DM services is a conscious choice, and I would thereby suggest, a strategy.

“It’s not about the numbers.”

Baloney, I say. While I may not care how many followers I have, I do care who I follow. And I can’t help but notice their numbers. Who of us doesn’t look at a person’s “numbers” when reviewing his/her twitter profile. (Auto-DMers excluded, of course.)

Here are a few follow strategies I’ve identified in my twitter travels…

THE AUTO-FOLLOW STRATEGY

APPLICATION: You have 10,000 followers and the number grows every day. No way you could respond personally. It just doesn’t scale.

PROS: Time-efficient

CONS: Impersonal

TOOLS: Socialtoo.com