Search engines pick up on how many times a webpage is linked to. The more backlinks you have, the more popular your website is, thus moving it up in search ratings. This is why people choose to spam websites with their links. As I said in a previous article, (http://www.myseoblog.net/2009/01/07/why-spamming-is-a-bad-idea/) spamming ultimately results in your website being blacklisted, so get that thought out of your head right now. Now, you can at least see why some people choose to go that route, as terrible as it is.

See how I just created a backlink to another article I wrote? I didn’t do that for my direct benefit, but rather to make it easier on you to find more information on what you might want to read. You shouldn’t just start adding links like crazy for no reason. They should be useful and helpful to people viewing your article.